Do you know which industries in your city thrive on nightlife patrons, and which would suffer if nightlife activity ceased? A 2003 economic study of New York City’s nightlife found that 86% of out-of-towners who patronized a nightlife venue also spent money on shopping, hotels, restaurants and transportation, totaling $3.7 billion.

Find out how nightlife contributes to your local economy through practical tools to collect data. You’ll learn how to track consumer spending pre- and post- socializing on shopping, lodging, restaurants and transport, and identify ancillary industries that depend on nightlife consumers. Data collected in studies to date has led to more appropriate allocation of public resources to manage safety, noise, and traffic impact.

• Tourism and nightlife: Role of nighttime activity in attracting visitors.

• Local data sources to collect sales, revenue and employment information.

• How to apply current assessment methodology to the nighttime economy.

• Role of government in facilitating an economic impact study.